Meet the humans behind Proofd


We're a passionate team of builders, coaches, and creators committed to helping job seekers stay human and thrive in the age of AI. 

Coaches & Advisors
Sakina Groth

Sakina

Founder & Product Executive

Former product leader at Meta, Magic Leap, Mozilla, and Pura. Built and led teams across Product, UX, Research, Strategy, and Data Science. Drove growth for consumer products used by millions. After hiring hundreds of candidates and seeing how the system actually works, she built Proofd to teach people the strategies that truly open doors.

Mike Baird, Product & AI

Mike

Product & AI Strategy Coach

Former CXO with leadership roles at HP, Pluralsight, Pura, and TravelPass. Expert in scaling teams, shaping product strategy, and hiring across Product, UX, and Engineering. A Silicon Slopes veteran and early AI adopter, he helps candidates translate their experience into high-signal, growth-stage–ready narratives.

Vishal Iyer

Vishal

Design & Portfolio Coach

Veteran UX and product design leader with deep experience across Tech, Finance, and Government. Led design for large-scale consumer platforms and now advises companies on AI-driven design strategy. He helps candidates elevate their portfolios, sharpen their storytelling, and navigate design roles in tech, startups, and beyond.

Core Team
Pritisha, Product Manager

Pritisha

Product Manager

 

Daniele Vergilio, Human Resources

Dani

Human Resources Intern
Valeria Cvjetkovic, Content Marketing Manager

Valeria

Content Marketing InternÂ