Sakina is a Product Management executive and founder of Proofd. She’s hired and led teams across Product, UX, Research, Strategy, Program, and Data Science at companies of all stages – including tech giants like Meta, fast-growing startups, and everything in between. She knows what it takes to get through the door and how it shifts depending on role type and company. After seeing too many great candidates get stuck in a broken system, she built Proofd to teach them the insider strategies that actually work.
Vishal Iyer is a veteran UX and product design leader with deep experience crafting influential consumer experiences across Tech, Finance, and Government sectors. He’s led design at scale, shaped high-impact platforms, and now advises clients on AI-driven design strategy. As a coach, he helps design candidates with portfolio reviews, UX and product career advice, and insights on navigating roles in tech, startups, or government.
As a former CXO, Mike Baird has experience hiring across Product, UX, and Engineering roles. He’s held design and product leadership roles at HP, Pluralsight, Pura, and Travelpass, and has a deep passion for capturing the user journey and translating it into actionable strategies. A native of the Silicon Slopes, he's an expert on joining growth-stage companies. An early AI adopter and experimenter, he’s also our resident expert on skillfully leveraging AI as part of the job search process.Â
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