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YOU'RE NOT FAILING THE JOB SEARCH. THE JOB SEARCH IS FAILING YOU.

If you’ve been applying for months with little traction, you aren't the problem. What worked before won't work now - the game changed without warning, and the new rules never got announced

GET PRE-RELEASE ACCESS

STOP GUESSING. START WINNING.

Get the insider system engineered for how hiring actually works today

STILL GETTING GHOSTED?

Job searching today feels impossible.

The hiring systems never gave you a chance

It's not just the ATS. New ranking algorithms, recruiter tools, and AI filters crudely filter candidates based on opaque criteria.

This flood of competition is unprecedented

Layoffs put thousands of experienced people back on the market; being “qualified” is no longer enough. Winning candidates need novel strategies.

The best candidate isn't the one who usually wins

Hiring systems don't reward the best candidates - it rewards the ones who know how to get seen and perform. Most people aren't taught to do this. 

A SYSTEM BUILT FOR TODAY'S HIRING LANDSCAPE

Learn the Insider Playbook

Get the evidence-backed best practices, behavioral psychology, and system-level mechanics that drive modern hiring. Built on proprietary data, this playbook shows you how to optimize for the technology screening you and the humans evaluating you.

Build Winning Core Assets

Proofd's proprietary frameworks transform your resume, LinkedIn profile, personal pitch, and portfolio into high-signal assets that surface in modern hiring systems. Refine them with personalized feedback from coaches who have hiring experience at top companies.

Launch and Compound

Put Proofd’s strategy into motion and let each move amplify the next. You’ll layer high-impact steps that help you stand out. As they compound in your favor week after week, you're all but guaranteed to rise and become the undeniable top choice.

WHAT YOU'LL LEARN INSIDE PROOFD

Each Masterclass is paired with structured exercises and high-quality tools to help you take action immediately:

Plug-and-play workbooks and templates 

AI and tech tools that shortcut busywork and upgrade your output 

Communication templates for networking, outreach, interviews, and follow-ups 

Trackers to keep your networking and interviews on pace

Curated communities and niche job boards most people never find 

Downloadable interview shopping lists so you show up prepared

BUILT BY A TECH LEADER WHO KNOWS WHAT YOU WERE NEVER TOLD

I’m Sakina, a product executive who has sat on countless hiring panels at startups and big tech companies including Meta, Magic Leap, Mozilla, and Pura. I’ve hired and led teams across product, data science, engineering, strategy, marketing, and project management. As a hiring manager and builder of machine learning and AI products, I understand both sides of today’s job market: the technologies and algorithms that decide who gets seen, and the human judgment that decides who moves forward.

Through mentoring, I saw talented people from top companies get laid off and suddenly struggle to get traction. It became clear that most candidates have no visibility into the systems evaluating them or the rules that quietly keep changing. The lack of transparency is real, and frankly, unfair. Even in tough markets there are ways to cut through. I know this firsthand: I graduated during the Great Recession with no prior experience and still landed multiple offers.

I built Proofd to make this knowledge accessible instead of limited to the handful of people I mentor. It is a step-by-step system grounded in data, proprietary insights, and research across industries. Every strategy has been validated through focus groups with hiring managers and recruiters, and tested with an Alpha cohort. The results have been real and fast: candidates who spent months applying with no interviews finally broke through, landed opportunities, and rebuilt momentum. My hope is that it does the same for you, and I would genuinely love to hear where your turning point happens inside the program.

 

WHY PROOFD WORKS 

Built on real hiring data, behavioral science, and modern job-market signals that outdated advice completely ignores.
 

Built for today's hiring systems

Built by a tech exec, Proofd is engineered around the actual systems and technology behind today’s hiring processes: applicant ranking systems, algorithmic filters, recruiter tools, and the hidden signals top companies use to decide who gets seen.

 

Powered by proprietary hiring data

This system is built on proprietary research, firsthand conversations with today’s hiring managers, and deep analysis of what actually moves candidates forward. Every module reflects real evidence of what works in today’s job market — not guesswork or recycled advice.

 

Led by hiring managers, not generic coaches

Inside Proofd, you’re guided by coaches who actively hire in today’s top companies — not retired HR, not career theorists. You get real-time insight from the people who make hiring decisions every day, so you always know what truly matters.

IS PROOFD RIGHT FOR YOU?

YES if you're:

  • Seeking roles in the U.S. and/or Canada in tech, business, finance, marketing, advertising, or similar knowledge-based fields

  • Self-motivated enough to follow a structured, self-paced program and able to commit to a consistent time investment into your job search over several weeks

  • Comfortable with a collaborative style where coaches guide the process, but the work is driven by you

  • Looking for a system you can reuse for every future job search, not just this one

MAYBE NOT if you're:

  • Located or seeking roles outside of North America or in a highly specialized career such as medicine, bioscience, or law

  • Interested ONLY in MAANG companies (we have several MAANG coaches who can advise you but MAANGs have bespoke interview processes that are not our core focus)

  • Looking for a concierge service to do the work for you while you sit back 

  • Unable to consistently invest a few focused hours each week or struggle to hold yourself accountable

GET EARLY ACCESS

Become a founding member ahead of our official release and save 70% 

 

6 months of full access to the Proofd system today

Access to Proofd member community channels

10 actionable modules built for today’s hiring market

1 free coaching session with any of our coaches

Ready to join Proofd?

Stop spinning your wheels and unlock the most effective job-search system early. Lock in hundreds in savings with a 70% pre-release discount (Use code FOUNDER at checkout).

GET IT NOW

Have more questions?

If you don’t see what you’re looking for here, schedule a complimentary call and we’ll talk through everything you need so you can make a confident decision. 

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